Cookie Policy
Last updated: December 2025
At a Glance
1. Introduction
This Cookie Policy explains how Alpha Funding Finance Limited ("we", "us", "our") uses cookies and similar technologies when you visit our website. This policy forms part of our Privacy Policy.
We comply with the Privacy and Electronic Communications Regulations 2003 (PECR), the UK General Data Protection Regulation (UK GDPR), and the Data (Use and Access) Act 2025, as enforced by the Information Commissioner's Office (ICO).
3. Types of Cookies We Use
We categorise cookies by their purpose:
Essential Cookies
Required for the website to function properly. Without these, the website cannot operate. No consent is required under PECR's "strictly necessary" exemption.
Examples: Session management, security tokens, load balancing, cookie consent preferences
Analytics Cookies
Help us understand how visitors interact with our website by collecting anonymous statistical information. These are not activated until you provide consent.
Examples: Google Analytics, page views, user journeys, bounce rates, traffic sources
Functional Cookies
Enable enhanced functionality and personalisation, such as remembering your preferences. These are optional and require your consent.
Examples: Language preferences, region settings, form auto-fill, chat widgets
Marketing Cookies
Used to deliver relevant advertisements and track campaign effectiveness. These may be set by us or third-party advertising partners and require explicit consent.
Examples: Remarketing tags, conversion tracking, social media pixels, targeted advertising
5. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. Third parties include:
Google Analytics
Website analytics to help us understand how visitors use our site.
View Google's Privacy Policy →Meta (Facebook/Instagram)
Advertising and conversion tracking for social media campaigns.
View Meta's Privacy Policy →Note: Third-party cookies are only set after you provide consent. We recommend reviewing the privacy policies of these third parties to understand how they process your data.
6. How We Obtain Consent
Under PECR and UK GDPR, we must obtain your explicit, informed consent before placing non-essential cookies on your device.
Cookie Banner
When you first visit our website, you'll see a cookie banner with clear options to accept or reject non-essential cookies. You can also access granular controls to choose specific categories.
No Pre-Ticked Boxes
Optional cookies are not pre-selected. You must take an affirmative action (clicking "Accept" or toggling a switch) to enable them.
No Tracking Before Consent
Analytics and marketing cookies are not loaded until you provide consent. Only essential cookies are active by default.
Equal Prominence
In accordance with ICO guidance, our "Accept" and "Reject" options are presented with equal prominence — you are not nudged towards acceptance.
7. Managing Your Cookie Preferences
You can change your cookie preferences at any time. Withdrawing consent is as easy as giving it.
Option 1: Cookie Settings
Click the button below to open our cookie preferences panel and adjust your settings:
Option 2: Browser Settings
You can also control cookies through your browser settings. Here's how to manage cookies in popular browsers:
Option 3: Third-Party Opt-Out
You can opt out of advertising cookies from multiple companies at once:
Note: Blocking all cookies may impact your experience on our website. Some features may not function correctly without essential cookies. Blocking analytics cookies will not affect your use of the site but will limit our ability to improve our services.
8. Legal Basis
Our use of cookies is governed by:
| Cookie Type | Legal Basis | Regulation |
|---|---|---|
| Essential | Strictly necessary exemption | PECR Regulation 6 |
| Analytics | Consent | PECR Regulation 6 + UK GDPR Art. 6(1)(a) |
| Functional | Consent | PECR Regulation 6 + UK GDPR Art. 6(1)(a) |
| Marketing | Consent | PECR Regulation 6 + UK GDPR Art. 6(1)(a) |
Data (Use and Access) Act 2025
The DUA Act 2025 introduced new exceptions to PECR consent requirements for certain low-risk purposes. However, we continue to obtain consent for analytics and marketing cookies as a matter of best practice and transparency.
9. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or legal requirements. Material changes will be communicated via a prominent notice on our website or by resetting your cookie consent preferences. The "Last updated" date at the top of this page indicates when the policy was last revised.
10. Contact Us
If you have any questions about our use of cookies or this policy, please contact us:
- Email: privacy@alpha-funding.co.uk
- Phone: 020 7078 7446
- Address: Alpha Funding Finance Limited, [Your Address], United Kingdom
Right to Complain: If you believe our use of cookies violates your privacy rights, you can lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk/concerns or by calling 0303 123 1113.