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Terms Of Service

Last updated: April 07, 2022

Thank you for visiting Alpha Funding

These terms and conditions (Terms of Service), which include our Privacy Policy, govern the use of the credit broking service (Service) provided by Alpha Funding Limited (we”, “us”, “our) to any business registered with us (you”, “your).

Alpha funding Limited is incorporated in England & Wales with its registered office at Pioneer House, Pioneer Business Park, North Road, Ellesmere Port, Cheshire, CH65 1AD (company number 13425543)

We are a credit broker, not a lender., which means that if your application for finance from certain designated lenders is unsuccessful, the lender must provide us with certain “specified information” related to that application. The Service includes a process for matching your profile, including any specified information we receive from any designated lender(s) to the lending criteria of the finance providers we work with (each a Finance Provider) in such a form that no individual business, and no person associated with the business, can be identified. The initial matching process satisfies our obligation under The Small and Medium Sized Business (Finance Platforms) Regulations 2015 (the Regulations) to make available to the Finance Provider the specified information we receive from designated banks in that form. Where we have multiple Finance Providers with lending criteria matching your requirement, we may refer you to the Finance Provider that we believe most closely satisfies your requirements. We only maintain a Finance Provider’s access to the specified information related to such a business until either:

  1. 30 days after the date by when that information states that you require finance (or, if such date is not known, the date by which you have requested finance); or
  2. the end of the Business Day after you inform us that either you do not wish any Finance Provider to access such information, or you no longer require finance.

Business Day means any day which is not a Saturday, a Sunday or a bank or public holiday in England.

The Finance Provider may opt in or out of the shortlist of Finance Providers who might potentially provide financing to you. We will then present that list to you, and you may request us to provide the information we hold about you, including information that identifies you and any relevant person associated with the business. By the end of the Business Day following the day it receives any such request by you, we shall provide the relevant Finance Provider with that information as required under the Regulations.

Limitations of what we offer

Our Service is intended for your own business-related purposes only.

We cannot guarantee that our Service will be successful for you, neither are we obliged to provide our Service to you.

Our Service is based on information from third parties over which we have no control and may contain inaccuracies or errors.

Where you have not made us aware of your specific needs, it is your responsibility to ensure that any options presented through the Service meet your requirements.

Content and information provided as part of the Service may not be timely or correct, and will change without notice, meaning that it is for your general information and use only.

To support free usage of our Service, we must expressly exclude liability for any inaccuracies, service failures or errors to the fullest extent permitted by law. Accordingly, we cannot provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information offered through the Service.

To the extent permitted by applicable law, each party shall only be liable to the other party for any loss or damage which results as a directly foreseeable consequence of its breach of this Agreement or negligence (except in the case of fraud or willful misconduct).

Nothing in these terms shall seek to exclude or limit liability for death or personal injury or any other liability that cannot be lawfully excluded or limited.

While the Service is free of charge to you, we may receive commission from Finance Providers for introductions we make to them.

The Service is not intended as advice or to be relied upon by you in any way, including as the basis for making or not making any decision, and you should obtain your own independent financial, accounting, tax and/or legal advice concerning your activities in connection with the Service and any finance application and/or agreement.

You use and download information from the Service at your own risk and should use software to detect and disinfect viruses in any information you use and download.

The availability of third party sites, links, services or information via the Service does not constitute any recommendation, advice, endorsement or publication by us and we are not responsible for any such sites, links, services or information provided by any third party.

We reserve the right to change any aspect of the Service at any time without notice or to suspend access to the Service or end it.

Your usage and responsibilities

By using the Service, you agree to notify us promptly of any changes in the details you have provided to us. You shall ensure that all information you provide to us is complete, true, up-to-date and accurate in all respects. You are solely responsible at your own cost and expense for creating backup copies and replacing any information you provide via the Service.

You agree that we and our lenders may carry out identity verification and credit checks on you and your owners or directors. You and your owners or directors acknowledge that credit reference agencies link together the records of you and anyone that you have advised is a financial associate (e.g. someone with whom you have a joint credit account) including previous and subsequent names of parties to the account. Links between financial associates will remain on yours and their credit reference files until such time as you or your associate successfully files for a disassociation with the credit reference agencies. We and any Finance Provider may take into account information about yours and your owners’ or directors’ financial associates in yours or their credit reference.

If you have agreed to pay us for any aspect of the Service, you recognise that we may withdraw your rights to use the Service as a result of non-payment.

You agree not to use the Service in a way that harms our reputation, and you agree to comply with all applicable laws and regulations, including the General Data Protection Regulations (GDPR).

You agree to indemnify and hold us, our staff, officers, group companies and partners harmless from loss, damage or claim, made by third parties and/or incurred as a result your breach of these terms.

We will make reasonable efforts to provide support for the Service during office hours by email on [email protected], or by telephone on 0333 011 3491.

Our intellectual property

You recognize that unless otherwise stated in writing we do not grant you any intellectual property rights in relation to the Service, which include copyright, database rights, our trademarks, domain names, design rights and patents.

In addition, the Service contains material, which is owned by us or our licensors, including but not limited to source code, algorithms, databases, copy and graphics, and you recognise that unless otherwise stated in writing, we do not grant you any rights to these. You may only link to the home page of the Service. You must not display, frame or otherwise surround the contents or any page from the Service, or allow such content or page to be displayed framed or otherwise surrounded, with material not originating from us without our prior written consent.

You will not acquire any proprietary rights (including database rights) to any information provided via the Service.

You will not:

  1. use the Service to:
    1. collect any information of other users from the Service for the purpose of sending unsolicited communications outside the Service.
    2. create a database of information obtained from this Service otherwise than for your own records.
    3. transfer any information form the Service to any third party except where expressly permitted by us.
  2. use automated scripts to collect information from or otherwise interact with the Service.
  3. use the Service in any unlawful manner or in any manner that could harm the Service or the servers on which it is hosted.
  4. register any person or entity on, or otherwise use, the Service without that person or entity’s prior written authorisation.
  5. impersonate any person or entity, create a false identity in relation to the Service or falsely state or otherwise mislead or deceive us.
  6. remove any copyright or trademark notice(s) from any material on or obtained via the Service.

Our management of data

We take data protection very seriously and we are committed to taking care of your business data in accordance with the provisions of our Privacy Policy.

As part of providing our Service to you we may share data provided by you with our panel of approved Lenders, and those Lenders will share with us information regarding your case such as its current status and outcome.

Our usage of such data may involve interfacing to third party systems, to enhance the databases we use to provide the Service and our Services to others, and for monitoring of performance, statistical analysis and the identification of improvements to the Service.

By using our Services to provide data to us, you agree to grant us an irrevocable, royalty-free, sub-licensable, transferable, perpetual license to use, copy, reformat, translate, excerpt (in whole or in part) and distribute these data for any purpose on or in connection with the Service, to prepare derivative works of, or incorporate into other works. We may share this information with other third parties who assist us in providing the Service. In such circumstances, any data used will be anonymous and will not identify you as the source unless we receive your permission to do so. If you choose to remove your data, this license will expire, provided that you acknowledge (a) we may retain archived copies and (b) we are required to maintain records that are relevant to demonstrating our compliance with the Regulations for no less than five years from the date on which the records were created.

Client money

For the avoidance of doubt, Alpha Funding Limited does not hold or in any way handle any client monies whatsoever.


If you want to make a complaint you can email [email protected] with brief details of your complaint and your reference. We will acknowledge your complaint within one Business Day, then investigate and send you an initial response within another three Business Days. We will aim to resolve the matter within four weeks of receiving your complaint.

If within eight weeks after receiving a complaint we are still not able to resolve the matter, we will send you a final response. If you don’t agree with our final response you may be entitled to refer your complaint to the Financial Ombudsman Service, who can be contacted by telephone on 0800 023 4567 or at www.financial-ombudsman.org.uk. You may also have the right to make a complaint directly to the Financial Ombudsman Service.

Other terms

We reserve the right to vary these terms and conditions at any time, including assigning these terms.

We may send any notices to you by email to the address provided when you signed up to the Service, or otherwise as updated by you through the Service. You agree that we may send you notices via email or via alerts within the service.

If any provision of these terms is found to be invalid or unenforceable, the remaining provisions shall remain enforceable. Failure to exercise or enforce rights or provisions shall not constitute a waiver.

Your use of the Service is subject to English law, and we both agree to submit to the jurisdiction of the English courts to settle any dispute that might arise.